Banyan Tree Group Continues Expansion for Homm Brand

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Left to right: Homm Bangkok, Homm Huzhou and the upcoming Homm Bali

Banyan Tree Group, one of the world’s leading independent hospitality groups, continues to expand one of its latest brand concepts, Homm, with two new properties–Homm Sukhumvit34 Bangkok, Thailand, and Homm Huzhou Xisai Shan, China that just opened their doors in October this year. They joined the brand’s debut hotelHomm Bliss Southbeach Patong in Phuket, Thailand. After Bangkok and Huzhou, more Homm properties are set to open next year in Bali, Indonesia and Luang Prabang, Laos.

Homm, one of five new brands within Banyan Tree Group’s growing ecosystem of concepts, provides a sensible lifestyle and a globally diverse experience, while embodying the feeling of home. Ideal for families, couples and business executives alike, guests will find ease in reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations elevated by purpose-led, sustainable tourism standards.

Homm’s extrasensibility essentials go beyond answering to basic needs, with H2O stations, Grab & Go meal options and friendly associates known as HOMMATES who possess detailed knowledge about the hotel and destination.

At the same time, each property also has a distinct identity, and provides a unique experience. Under the Group’s signature ‘Stay for Good’ programme, each Homm property advocates for a different endangered species, centrally displayed in lobby areas via origami art. At Homm Sukhumvit34 Bangkok, the mascot is the Asian Elephant – a national symbol of Thailand, while Homm Huzhou Xisai Shan’s is the crane.

Homm Sukhumvit34 Bangkok

Located in a private residential area in Sukhumvit Road, in the heart of the Thai capital, this 148-room hotel offers modern, bright rooms with a residential look and feel. Each room comes with a rain shower and bathtub, flat screen LED smart IPTV, plus a range of kitchen appliances.

Nearby, travellers can enjoy world-class shopping and dining at Emsphere District’s EmQuartier, The Emporium malls, and the COMMONS shopping complex, or explore the sprawling Benchakitti Park. Alternatively a complimentary shuttle bus service is available to BTS Phrom Phong and BTS Thonglor.

The hotel itself is a serene urban escape complete withan outdoor swimming pool, a fitness centre and a private onsen with a cold plunge pool and steam room inspired by Japan’s bathhouse culture.

Homm Huzhou Xisai Shan

Sitting at the foot of Xisai mountain in the Wuxing district of Huzhou, this resort integrates landscape, culture and wellbeing. Its architecture intertwines waterscape and mountainscape, using symmetrical space in its 116 guest rooms, 26 suites, 30 family rooms and four villas, as well as two barrier-free rooms, each with a unique theme.

The hotel pays tribute to classical poems of Chinese antiquity through a combination of traditional Chinese language symbols, modern minimalist design techniques, and simplified architectural styles. Inspired by the surrounding waters, wellbeing facilities are all thoughtfully located by the lake to ensure a serene and rejuvenating experience, while other facilities incorporate elements of water, bamboo and tea.

Located at the centre of the Yangtze River Delta region, Huzhou is the transportation hub of Shanghai, Hangzhou and Nanjing. While its picturesque Xisai Mountain used to inspire poets back in ancient times, Huzhou has now reinvented itself as a world-class innovation hub.

We are thrilled to celebrate the debut of Homm in China and Thailand. Bringing the concept of Homm-away-from-home to these exciting locations is a testament to our commitment to offering guests immersive, destination-specific travel experiences by placing them in the heart of the local community where they can truly savour the flavors, sounds and aromas of the locale, said Philip Lim, Senior Vice President, Head of Regional Operations and Group Specialist Services of Banyan Tree Group. With the growing demand for diversified and personalised travel experience, Homm is characterised by its friendly, thoughtful service, offering a stay experience where ‘Home is a feeling.’ Philip Lim, Senior Vice President, Head of Regional Operations and Group Specialist Services of Banyan Tree Group


Where home is a feeling, Homm hotels provide a sense of comfort and familiarity through reliable services, standardised signature facilities and stylish, price-friendly accommodations. A new brand born out of Banyan Tree Group’s expanding ecosystem, Homm locations offer distinctive style reminiscent of their destination while maintaining a ‘sense of home’ standard of soothing comfort. Guests will enjoy sensible essentials, convenient check-in available through online pre-registration, and dine-in or grab & go food and beverage options. Unique to each Homm location are delectable Breakfast Buns, made with locally sourced ingredients, and an origami brand identifier that educates guests about a regionally endangered species. Every Homm hotel provides original experiences through design and local activities, while ensuring the consistent quality found at each location worldwide.

About Banyan Group

Banyan Group (“Banyan Tree Holdings Limited” or the “Group” - SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans over 80 hotels and resorts, over 60 spas and galleries, and over 20 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

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