Banyan Tree Group, a leading multi-brand hospitality group, today announces its entrance into The PGA Principal Partner Program. The three-year partnership builds on the existing relationship between The PGA and Banyan Tree Group, whose globally renowned Laguna Phuket resort in Thailand already boasts a PGA-branded academy and has hosted The PGA’s popular International Members’ Conference on three separate occasions.
A number of exciting opportunities have arisen for PGA Members as part of this new three-year agreement including an exciting one-off Banyan Tree Group pro-am event and hotel, leisure, travel and residential property incentives. Open to PGA Professionals worldwide, the event will provide playing opportunities along with pre- and post-event stays, allowing participants to tailor their own unique travel experience.
PGA Members will also be able to access exclusive offers at select global Banyan Tree Group destinations to enable them to host clients in the most luxurious surroundings. This includes a 30 percent discount when staying at the group’s flagship resort, Banyan Tree Phuket. Huge savings on group packages are also available as a result of the partnership.
We are delighted to enhance our existing relationship with the PGA. Becoming a PGA Principal Partner and hosting the Banyan Tree Group Pro-Am Series enables us to mark another keynote golf event whilst extending exclusive partnership benefits and introducing exceptional travel experiences to PGA Members across our Banyan Tree Group.Ravi Chandran, Banyan Tree Group Executive Vice President and Chief Executive Officer at Laguna Resorts & Hotels
We are delighted to welcome the Banyan Tree Group onboard as a PGA Principal Partner. The partnership and associated Pro-Am Series are a fantastic opportunity for PGA Members to play abroad, sample Thai culture and enjoy Banyan Tree’s outstanding customer experience.Robert Maxfield, Chief Executive of The PGA
Banyan Tree Group is one of the world’s leading independent, multi-branded hospitality groups centred on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands. Since the launch of the first Banyan Tree resort in Laguna Phuket in 1994, the group has received more than 2,900 awards and accolades.
Asia’s premier integrated destination, Laguna Phuket is a tropical paradise spanning 1,000 acres of lush parkland and beachfront. It is home to 8 world-class hotels and premium facilities: an 18-hole golf course, luxury spas, exceptional dining options and a variety of branded apartments and villas. With more than 1,400 rooms, the destination offers accommodations that suit all traveller types, from families with young children to intimate, luxurious stays.
About Banyan Group
Banyan Group (“Banyan Tree Holdings Limited” or the “Group” - SGX: B58) is an independent, global hospitality company with purpose. The Group prides itself on its pioneering spirit, design-led experiences and commitment to responsible stewardship. Its extensive portfolio spans 91 hotels and resorts, over 140 spas and galleries, and 20 plus branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand Banyan Tree, each distinct yet united under the experiential membership programme withBanyan. The founding ethos of “Embracing the Environment, Empowering People” is embodied through the Banyan Global Foundation and Banyan Academy. Banyan Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.
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- Hazel Ooi
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Head of Brand Marketing & Communications
Banyan Group - hazel.ooi@groupbanyan.com
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